Archive for August, 2012

How the PennySaver Cost Me Sales at my Garage Sale

Tuesday, August 21st, 2012

I am an expert at garage sales.  Not to brag, but I understand the mentality of the garage sale junky and when, why and how they plan their shopping.  First, you need to know that there are basically two groups – the die-hard and the occasional passer-buyers.

The die-hards will be at your door at 6:10 am even though your ad and signage clearly state an 8:00 am start time.  They are looking for things that they can re-sell to someone else at a higher price.  Jewelry, cameras, computers bikes, jeans, leather and tools are popular among this set (usually male).  If the item holds any value (and you have it priced right) they will snap it up before (more…)

Understanding the Power of Olympic Gold in Your Marketing

Tuesday, August 14th, 2012

The other day my friend (and marketing guru) posted on Facebook a photo of a current 2012 Olympian standing casually next to the Olympic legend, Bruce Jenner.  My friends comment was that the young female Olympian has no clue about the power of celebrity and was not making the most of meeting the 1976 Decathlon Champion and now of Kardashian fame.

Somewhere in the back of my mind, a memory tickled of another young woman, meeting the very same legend with no knowledge of the power of celebrity photos in marketing.

The year was 2004, Bruce Jenner and his team were teaching a pre-conference seminar at a Training Conference in New Orleans (this was a year prior to Katrina).  I signed up for the session, not to meet Bruce Jenner (duh!), but because the topic intrigued me.  I don’t remember the exact title, but it was something about mind over matter.

I really didn’t know what I was getting myself into, (more…)

Achieving Olympic Gold

Tuesday, August 7th, 2012

You would have to be living in a cave this summer to not know that the Summer Olympics are in London and Michael Phelps, with 22 medals, has the honor of being the most decorated Olympian of all time.  I sort of do live in a cave with no television; however, somehow the inspirational news from London sneaks in through Facebook, newspaper headlines, and the television in the locker room at the gym.

I am proud of the Olympians like Gabby Douglas taking home gold for gymnastics all-around and Serena Williams beating Maria Sharapova 6-0, 6-1 for the singles gold.  The very next day, she and her older sister, Venus, took gold in the doubles.  Wow!

I find all of it very inspiring, including the stories of the under-dogs like Oscar Pistorius.  (more…)