Marketing Your Creativity

I know that a lot of you believe I have super-human powers that allow me to do more in the 24/7 than the average human.  Really, I don’t.  I am just good at creating self-imposed deadlines.

I wish I could say that I do this for everything in my life that needs to get done, but the reality is there are many projects I put off doing because I have not given them the priority they deserve.  But, I digress, I am talking about how to create self-imposed deadlines that work.

For me, getting stuff done is a bit of a game.  If there are any game players out there, you know that as you move from task to task in another world, you are rewarded and this reward gives you a rush of adrenaline which makes you feel good.

I consider my game a variation of “Beat-the-Clock”.  Of course, I want to “win” (more…)

Does this sound familiar?  “When I get a little extra money, I’m going to . . .”  The irony of this, especially with marketing your art, is that to get the little extra money, you have to do whatever you are putting off.

We all do this, including me.  I have quite a few marketing campaigns that I use this excuse on.  The second runner up is time.  “When I get a little extra time, I’m going to . . .”

So, are you ready to put these excuses aside and start marketing to earn more money from your art?  The secret is (more…)

Whether we admit to it or not, we as humans love things like gossip, soap operas, eavesdropping, sharing secrets, peeping, and Entertainment Tonight (basically, everything on the E! cable network). And let’s not forget People Magazine—yes, I read it religiously every week. Why are we obsessed with this as a culture? It’s the human interest. It’s finding out about OTHER people’s lives, the intricacies, the quirky little details, the strange ways of being. Sometimes we’re looking to see how DIFFERENT others’ lives are. Perhaps we’re aspiring to be like them, or maybe we’re ridiculing them. Sometimes, we’re just looking to see how SIMILAR their lives are. (“Hey, celebrities go grocery shopping too?”)

For whatever reason, we stay glued to the minutest details of peoples’ lives. It’s something you should think about implementing to attract clients. Don’t laugh, I’m serious. You can use this deep ‘human interest’ need we all have to your advantage.

How? By letting people into the little details of your OWN life. (more…)

Working in theatre, you learn quickly that the show must go on.  Really . . . no matter what.  You plan for the worst case scenario and hope for the best.  However, no matter how much you plan or prepare – something will go wrong and you learn to adapt; making lemonade out of lemons.  Often the audience doesn’t realize that there is a problem.  The actors know the set hasn’t flown in as it was rehearsed over and over again, but the audience is none the wiser

As I mentioned last week in my eZine newsletter, this past weekend was the Cal Scots Scottie Collectible Convention – which I planned, organized and hosted.  And, no matter how prepared I could have been, things did go wrong. (more…)