Marketing Your Creativity

It’s 2011 – time to start fresh with new resolutions and a new attitude.  Well, not really.  You may be carrying the same, if not, more baggage as last year which is stopping you from that fresh start and accomplishing the same resolutions you make every year.

Sure, I’ve made New Year’s resolutions; however, I have had the same resolutions for 20 plus years.

• Lose weight
• Exercise more
• Write a novel

The problem with these resolutions is that I am not willing to change (more…)

As an artist, it is really important that you offer a guarantee of your work because it helps reassure your customer that if they are not completely satisfied with their purchase (or something happens), that they can return it.  When customers go to make a purchase, they have to factor in a lot of elements into the decision.  Do they have the space for the purchase?  Ever wonder why your little products sell faster than the big products? Is the product the right color for their décor?  If it is for a friend, will the friend like it?  The list of questions your customers ask themselves goes on and on; of course, silently in their heads as you wonder if you are actually going to make a sale.   (more…)

I really enjoy this time of year because I get to reconnect with friends and family (near and far).  With FaceBook, this task has become a bit easier; however, there is nothing like someone taking the time to send a holiday card using the good old fashioned snail mail system.  It shows the recipient that you are thinking of them and I believe it also becomes a transfer of positive energy.

Here is how it works.   (more…)